New Ford Tech Can Automatically Prevent Drivers Exceeding LimitsBreaking the speed limit can be costly in terms of fines, and driving bans, as well as playing a significant role in many road accidents. Ford Motor Company is now launching a new technology that could help prevent drivers from exceeding speed limits – both when driving in their own country and abroad.
Drivers have for some time been able to set a maximum speed for their vehicle. Now the all-new S-MAX sports activity vehicle – equipped with Intelligent Speed Limiter – can help ensure the maximum speed is automatically adjusted to remain within changing speed limits.
“Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement,” said Stefan Kappes, active safety supervisor, Ford of Europe. “Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit.”

Ford has in recent years introduced many technologies to its vehicles that help drivers to park, remain in their driving lane, and avoid low-speed accidents.
Intelligent Speed Limiter for the first time combines current Ford technologies Adjustable Speed Limiter, and Traffic Sign Recognition, which are both already available on models including Focus, all-new Mondeo, and Kuga SUV.
Effective at speeds of 20-120mph, Intelligent Speed Limiter ensures smooth deceleration by restricting the fuel supplied to the engine, rather than applying the brakes. Should travelling downhill cause the vehicle to exceed the specified speed an alarm is sounded.

Ford’s all-new S-MAX offers further advanced technologies including Pre-Collision Assist with Pedestrian Detection that can detect people in the road ahead – or that could cross the vehicle’s path – and automatically apply the brakes if the driver does not respond to warnings.
“We're not just developing cars at Ford, we're also developing technologies to make driving more convenient, safer, and ultimately help improve mobility around the world,” said Pim van der Jagt, executive technical leader, Ford Research & Advanced Engineering. “Innovative systems like Intelligent Speed Limiter, Pre-Collision Assist with Pedestrian Detection, and Active Park Assist are making the benefits of semi-autonomous technology accessible to everyone.”
Available to order now priced from £24,545, S-MAX also delivers Glare-Free Highbeam headlights that help avoid dazzling vehicles ahead while retaining maximum illumination for other areas. Front Split View Camera makes negotiating junctions easier with a camera located in the grille.
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